BMW confirms fall launch for U.S. diesels, racing to beat Mercedes
Filed under: Diesel, BMW, Mercedes Benz, Volkswagen, USA
Back in January BMW made the big announcement that it would finally introduce modern clean diesel engines to the U.S. market. At the time the Bavarian manufacturer told us that the new 335d and X5 xDrive35d would be launched by later in 2008 without getting any more specific than that. A blog specializing in news about the blue and white propeller brand is reporting that the new models will debut in mid-October. We decided to give BMW a call this afternoon and talked to spokesperson Charlene King. She reiterated the company has not made any new announcements about availability and re-confirmed that the diesels would debut this fall.
Having said that, last month Mercedes emphasized that they would be the first to offer Tier 2 Bin5 compliant diesels in the U.S. market when they launch BlueTec SUVs this fall. Neither company has actually provided an on-sale date, but there is no doubt that BMW will be racing to beat their arch-rivals to the showroom. Regardless of which company actually gets there first, both are likely to lose out to Volkswagen which has said they will begin selling the new Jetta TDI in September.
[Source: BMW, BMWBlog.com]
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