Filed under: Motorsports, Tuners, Hatchbacks, MINI
Click above for a few more shots of the ABF Performance MINI
MINIs have a long history of racing, though most of the iconic hatch’s focus has been on its slot car-like handling than its prowess down the 1320. That’s set to change with the collaboration between MINI and ABF Performance to create the world’s quickest Cooper. How quick? In a taped performance for an upcoming episode of the show Pinks on Speed TV, the Cooper in question, which is an S model from 2002, scored a 10.48 second quarter-mile time while reaching a trap speed of 135 miles per hour. That’s seriously quick, especially for a car driven by the wrong wheels. Powering the beast is a 1.6-liter engine that’s had its stock supercharger thrown out in favor of one very large Garret turbocharger. A new computer from Motec keeps things running smoothly and allows the 650 horses to be unleashed to the front wheels.
Look for more coming in the near future from ABF, including some cool mods and parts at the SEMA Show in November. For some extra fun, watch this MINI run down a couple of hard-charging classic muscle cars on its way down the track after the break.
[Source: MINI]
Continue reading MINI and ABF build the world’s fastest Cooper S
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Filed under: Etc., Green, Marketing/Advertising, MINI
High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new campaign focused around what it calls the Carfun Footprint, and the new ad push includes its own website and new print ads and billboards with typically clever MINI taglines. If you’re curious to see how your current vehicle stacks up against the MINI’s Carfun quotient, head on over to carfunfootprint.com and plug in your vehicle info. Of course, you’re not going to score as high as the R56, but you expected that, didn’t you? At least MINI has avoided getting all preachy and kept its trademark whimsy intact. Lengthy press release after the jump.
[Source: MINI]
Continue reading Mocking the Eco-Poseury - MINI pushes the CarFun footprint
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Filed under: China, Etc., Green, Marketing/Advertising, MINI
Click above for more shots of the MINI Clubman Rickshaws
The rickshaw is a time-honored method of transportation in China. While the vehicles were initially pulled around by men on foot, the pedal-powered versions have grown much more popular in recent years and are a symbol of Chinese culture. When Beijing MINI needed an interesting way to communicate that the Clubman model was being introduced in Chinese, especially in light of all the media attention on the Olympics, it back-halved a slew of new Clubmans, mounted a pedicab front-end and sent them out for business.
According to China Car Times, MINI’s publicity stunt is working exactly as planned. Though the vast majority of media coverage is centered on those games from Greece, the MINI Rickshaws have managed to make some headlines of their own. We think the cabs turned out pretty cool, even incorporating the sunroof into the final design.
[Source: China Car Times]
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